The legend opens the door
Mystery, travel and Sicily give the brand a distinctive voice. The story creates emotion; the technical facts remain transparent.
Brand story
The manuscript of Piano Palmatico.
The story says Captain Old James left a recipe in Piano Palmatico during a voyage to Sicily. Much later, the Sicilian Whiskey master distiller is said to have found it.
Narrative transparency
This is a fictional brand legend. The captain, manuscript and discovery belong to the Old James narrative and are not presented as historical facts.
Details
What matters
Facts remain separate
Italian white rum base, Caltagirone processing, 35% ABV, muscovado, spices and former Red Fox casks are product facts, separate from the story.
Continue the journey
Tell us where Old James should arrive.
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